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Market Penetration Strategies
Market Penetration is a business growth strategy in which a company executes initiatives to expand the customer base for its products and services within a certain market space. Market penetration can be both a measurement, and a projection of how successful newcomer businesses have been, or will be, against the established competition. Usually performed by startups and early-stage businesses, market penetration is the first step toward business growth. Our team of professionals are here to assist you as you decide to enter new markets or penetrate further into an existing market.
Diversification encompasses a measured strategy to enter into a new market or industry in which the business doesn't currently operate, while also creating a new product for that new market. Although risky, this strategy has the potential for the greatest gains: providing increase financial stability and diverse sources of revenue. At ACG, we believe in taking calculated risk, therefore, we are here to help you construct and introduce your new product into the market by conducting market research and consumer product testing.
Market Development Strategies
Product development Strategies
Market development is a growth strategy that identifies and develops new market segments for current products. A market development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments.
A market development strategy entails expanding the potential market through new users or new uses. You can rely on ACG's market research and knowledge of your customer base to help you develop and engage your customers. Once you identify the market, you can count on ACG to do the rest.
This strategy is employed when a company's existing market is saturated, and revenues and profits are stagnant or falling. There is little or no opportunity for growth. A product development diversification strategy takes a company outside its existing business and a new product is developed for a new market. After developing your new product, you can count on ACG to deliver it to your customer. Our diverse networking system is guaranteed to reach your customers in multiple locations.
Targeting involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offerings. It can be the key to attracting new business, increasing your sales, and making your business a success. The advantage of using targeting is that by aiming your marketing efforts at specific groups of consumers it makes the promotion, pricing, and distribution of your products and/or services easier and more cost-effective.
Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service.
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What Does Your Brand say About You?
Your Brand is Your Business
It takes a lifetime of dedication and goodwill to build a reputable reputation -- and only seconds to destroy it. Your perceived value is a direct reflection of the valuation placed on your brand. We all make mistakes, however, for some of us, mistakes can create dire financial and social consequences. When you are in a crisis, you need a team you can trust to provide fast, reliable, consultation that will: (1) contain your problem (s), (2) provide a comprehensive solution, and (3) reposition your brand.
Here at ACG, we have a team of dedicated professionals who are prepared to address a myriad of problems from the simple every day - to the complex and multifaceted. When you are in a crisis, the first person you should call is your attorney: and the second person you should call is ACG. Your reputation is your brand. Our number one objective is to protect your brand and ensure that you are being represented before the public in the best light possible. We don't post pictures of our clients on social media or advertise them to attract other clients. Our job is to remain in the background so that you can remain front and center. During your time of need, we will stand with you. Our expert team of Attorneys, PR Directors, and communication experts are here to serve you 24-hours a day - 365 days a year. Don't wait until you encounter a crisis to start thinking about your brand. Join the team that works for you and let us start building your brand and being the trusted voice you can depend on.